Welcome

Discover the new vision of wholesale

The company proposes to lease spaces of 22 m² to 46 m² in a large building located in Switzerland, adjacent to France, Italy and Germany. The primary objective is to provide a showroom for Chinese wholesalers seeking to reach Swiss, German and wider European wholesalers. Owing strategic central location in Europe, the company intends to attract a broad range of suppliers while granting public access via a membership card.

Advantage

Opening a branch in China provides access to a huge market of consumers and distributors, significantly increasing sales volume. It enables closer relationships with local suppliers and manufacturers, reducing logistical costs and lead times. A local presence builds partner trust, eases commercial negotiations, and allows product adaptation to Chinese market preferences. Finally, it creates opportunities on Chinese e‑commerce platforms and diversifies geopolitical and commercial risk for the Swiss company.

Mission

Facilitate commercial relations between Chinese and European wholesalers

Location

Switzerland is located at the crossroads of several European countries, providing easy access to neighboring markets such as Germany, France, Austria and Italy

Fact

Switzerland imports between 17 and 20 billion chf per year from China

Location

Excellent logistics and transport infrastructure in Switzerland (motorways, trains, Airport)

Commercialization strategy

Brand positioning:

A must‑visit meeting place for wholesalers 360 days a year.

Sales strategies:

Digital marketing, participation in trade shows.

Promotion and advertising:

Social media campaigns, targeted advertising in trade publications.

Leave us a message and we'll get back to you.

Renting premises in Switzerland gives you a unique foothold to centralize your European operations, optimize costs and lead times, and build trust with Swiss, French and German customers

Join our newsletter to be Expochina launches and receive project updates and more information